Animated banners

A banner that moves catches the eye, and can say more than one thing in the same space.

Static or animated

A static banner is a single picture: one message, always on show. An animated banner plays a short sequence of pictures, so it can show your name, then your offer, then where to find you. Both use the same standard banner sizes.

Sample animated banners

The rules for animated banners

• Animated GIF or animated WebP files only.
• Short and calm: no flashing, and no sudden bright changes that could distract or harm anyone.
• Every frame must make sense on its own, because a reader may glance at any one of them.

Video ads

For a moving advert with real footage, see our video ads: the equivalent of a television advert, silent until the viewer taps for sound.

Back to all ad types.