Build
Every advert needs somewhere worth being seen. Building those places is where we start.
What we build
Corporate Ace Limited builds and runs the UK Traffic News network: websites for people on the move. Each motorway site is built around one question a driver or passenger is asking right now: what is happening on my road?
To answer it, every site carries live roadworks, closures and incident information from National Highways, refreshed every five minutes, with live speed maps on a growing number of roads. Underneath the live news sit permanent pages that people return to: junction-by-junction guides, maps, and official Department for Transport traffic statistics for every stretch of the road.
We have been publishing live UK traffic news since 2009. The sites are built to load quickly on a phone at the side of the road, in a service station or in the passenger seat, because that is where they are read.
Across the network: 13 live motorway and motoring websites, with over 3.5 million visits and 5.5 million page views a year, based on recent stats. The audience is in the UK, and most of it reads on a phone.
What you are building
An advertiser is building something too: more sales, new customers, and a name people recognise when they need what you sell. Advertising helps when it puts that name in front of the right people at the right moment, and not in front of everyone at every moment.
Our readers are travelling, planning a journey, or deciding where to stop. That makes them a good audience for anything a journey needs: fuel, food, somewhere to stay, a garage, insurance, or somewhere worth driving to.
♠ What we build
Websites people use on every journey, with live information and pages worth coming back to.
♠ What it helps you build
Sales, new customers and brand recognition, from adverts shown to people who are on the move.
Next: ♥ Loyal: why people come back, and why that matters to an advertiser.