Links

Sometimes the best advert is a single line of text, in exactly the right place.

What a sponsored link is

A sponsored link is a short line of text with a link to your website, placed on a page where it is genuinely useful. A hotel near a junction, a garage just off the motorway, or an attraction at the end of a popular route can be listed on the page for that place, where people planning that journey will see it.

How a sponsored link looks

J15 northbound: lane closed overnight for resurfacing. Expect delays approaching the junction.

SPONSOREDYour hotel here, two minutes from this junction. This could be your link.

A sample, showing how a sponsored link sits under the news for a junction. The news and the link here are examples, not live information.

Clearly labelled

Every sponsored link is labelled as sponsored, so readers always know what is editorial and what is advertising. That honesty is part of why readers trust our pages, and that trust is what makes the link worth having.

Links and banners together

Links work well alongside banners: the banner builds recognition, and the link catches the reader at the moment they need you.

Back to all ad types.